Brand Champion, Consultant, Board Member
Princeton, NJ
Joe McCarthy grew up in Lynn, Massachusetts. He is a first generation college graduate. Professionally, he was a senior brand marketing executive with over 40 years of proven strategic and creative leadership on both the company (Nike & Johnson & Johnson ) and agency (Saatchi & Saatchi, Publicis, MMB, Collins) sides of the business leading a diverse portfolio of iconic brands and categories: in Biotech Start-up: Juvenescence; in Packaged Goods: Tide, Bounty, Charmin, Kraft, Nestlé, and Gillette; in Healthcare: the Tylenol franchise, Zyrtec Rx to OTC switch, J&J Cordis (cardiovascular technologies), and P&G digestive health products: Pepto Bismol, Metamucil, and the NyQuil franchise; in Finance; Citibank; and in Athletic Brands: Nike, Fila, Saucony, Champion, Top-Flite, and Stowe Ski Resort.
Prior to his last role as the Chief Brand Officer at the bio-tech start-up, Juvenescence, Joe was the CEO of two creative/strategic agencies: Publicis New York and MMB Boston. He was also President of the brand design company, Collins. He also held senior marketing positions at Nike and Johnson & Johnson.
Joe received a BA in Economics & Psychology from Lake Forest College. Currently, he serves on the board of trustees for Lake Forest College and served for 12 years on the VCU Brandcenter board.
Lastly, he was captain and MVP of his college hockey team that finished 2nd in the NCAA Division II Championships, a 3-time NYC and a Boston marathon finisher. Also, a USA Hockey Tier 1 40+ & 50+ National Champion. Joe and his wife, Livia have 2 awesome daughters and live in Princeton, NJ.
With Livia Wong McCarthy