Charles Froland

Senior Adviser, Performance Equity Management
Friday Harbor, WA

Charles Froland has spent over 30 years in leadership positions in a wide variety of institutional investment management settings serving endowments, foundations and both public and private pension funds on a global basis. He was most recently CEO and CIO of Performance Equity Management, a private equity and venture capital investment firm which he founded and grew over a decade to $14 billion of capital under management, serving a world wide roster of premier clients. His prior roles included being a managing director of several major institutional funds including the Stanford University Endowment and the GM Pension. Following his retirement in 2016, he has continued as an adviser to Performance Equity Management and has also been an independent investor in real estate, buyouts and venture capital.

During his investment career, Charles served on a number of boards of companies including Hamilton Insurance, Endurance Reinsurance, Motors Reinsurance, SAC Reinsurance, Agility Lasers, Tune Marketing Technologies and Kosta Browne Wineries. He was also a board member of the Institutional Limited Partners Association and the Journal of Portfolio Management.

Charles has also had a long commitment to working with community health and educational organizations. He serves on the Board of the Exchange Club of New Canaan, Connecticut, which raises funds for health services agencies serving needy families in Fairfield County. He is currently a member of the Policy Advisory Committee of the University of California (UC) Berkeley School of Public Health and is an advisor to the Friday Harbor Marine Laboratory of the University of Washington. He has also worked on boards with the Boys Town Children Services of Omaha, Nebraska and the Beacon School in Oakland, California.

Charles received his BA from the University of Washington, a Doctorate from the UC Berkeley School of Public Health and a MBA from Stanford.

He is married to Melissa Froland. They are the proud parents of twins, both of whom are currently students at Stanford.

Partner: Melissa Froland