Amy Ellis

Co-Founder and President, MedAvante
Princeton, NJ

Amy Ellis is a disruptive innovator who has developed novel ideas into successful products spanning 21+ consumer, business and healthcare categories. As President and Co-Founder of MedAvante, Inc. she spearheaded the development of MedAvante’s ground-breaking methodological and technological innovations to change the way human drug trials are conducted, enabled by the development of real time electronic source data capture, the Virgil Platform. Throughout her career, her creative vision and marketing acumen have earned her industry recognition as an innovative brand builder.

Prior to MedAvante, Ms. Ellis was the Director of Marketing of Personal Care New Products at Church & Dwight. While there she successfully introduced two new national brands leveraging the company’s equity in the Arm & Hammer (A&H) Baking Soda Brand. Her anti-perspirant/deodorant brand in 1994, still in distribution, utilized new encapsulation technologies and A&H Dental Care Gum clinically supported oral health claims and introduced new form factor and premium pricing into the $2.6 billion US gum category, previously a value-priced category.

Her recognition and awards include: the 2017 Distinguished Alumna Award Winner for the Booth School of Business – Entrepreneurship; selected from 51,000 alumnae, being named to the PharmaVOICE 100 (2013), which recognizes inspiring industry leaders, and the American Marketing Association’s Edison Award for AHDC Chewing Gum as the “1998 Best New Product of The Year.”

Ms. Ellis has a MBA in Finance and Marketing from the University of Chicago Booth School of Business, and a BA in Art History from the University of Rochester.

Fellow: Paul M Gilbert