Retired President and CEO, JD Power and Associates; Board Member, Outsell Inc.
San Mateo, CA
Stephen (Steve) Goodall is the retired President and CEO of J.D. Power and Associates, a leading market research firm specializing in customer satisfaction and buyer behavior. He started his career at J.D. Power in 1978 and opened the company’s first satellite office in Detroit, Michigan in 1988. He was named President in 1996 and served as President and CEO until 2008, leading the company’s global expansion as well as diversification into other industries beyond automotive. He oversaw the sale of the company to The McGraw Hill Companies, Inc. in 2005. Currently, Steve is an investor and Board Member in Outsell Inc, a research and advisory firm specializing in publishing, information, and technology, as well as several other early-stage private companies. Steve also serves as the Founder and President of a small education-focused charitable foundation.
Steve received a Bachelors of Science degree in Business Administration, Marketing and a Bachelors of Arts in psychology degree from California State University, Chico. He also has an MBA from the University of Southern California.