Creative Brand Architect
Los Angeles, California
Nancy Feingold, known as “the brand whisperer”, has been a key player in the creation of some of the world’s most iconic brands including MTV and Swatch.
As part of the original launch team at MTV Networks, Nancy was instrumental in the dynamic marketing efforts, including the legendary, “I Want My MTV” advertising campaign, which ignited youth culture around the globe…and Nancy’s career.
Nancy moved to Swatch Watch to lead marketing for the brand’s US launch. With an in-house team, and a “no rules” mantra, Nancy helped to make Swatch a worldwide phenomenon and winner of the Product of the Year by Fortune Magazine.
A few years later, Nancy was called into Avon and created Mark., a modern and fun line of beauty products, designed to reach the new young beauty customer. As VP Branding, Nancy and her team led Mark. to astonishing sales and recognition by the beauty industry, as Best Brand Launch.
For the past ten years, Nancy has been providing bespoke consulting expertise to lifestyle brands. She is most proud of brokering a collaboration for Pantone’s Color of the Year with Sephora. Other highlights include the break out beauty brand Violet Grey, and LuMee, the illuminated iphone case, with influencer, Kim Kardashian.
As a passionate Angeleno, Nancy has been a volunteer to the Los Angeles Mayor’s Office. Working closely with the Mayor’s Fund, and the award-winning agency 72/Sunny, Nancy has been a steer to the creation of “LA Original”, the city’s dynamic branding initiative. The campaign, featuring Kendrick Lamar, has recently won many awards, including the prestigious Andy.
After many years in New York, Nancy now lives in Los Angeles with her two millennial children and their dog, Birdie.