Entrepreneur, Heidi’s Home Design, LLC
New York City, NY and Aspen, CO
Donna Slade is an entrepreneur who started her own company, Heidi’s Home Design, LLC, in 2005 and established two distinct brands. ZOOCCHINI, a high-end children’s gift brand was sold in over 2,000 U.S. retailers and internationally in over 20 countries. Major retailers included FAO Schwartz, Harrods and Toys”R”Us, among others. Manufactured solely in China, Donna and her team oversaw design, quality control, distribution and product development. Donna sold the ZOOCCHINI brand in 2013. Crutch Critters, Donna’s second brand, remains in distribution with a LA-based company. This simple product design was created by Donna after her young daughter needed crutches for an extended period and couldn’t find anything to provide relief. Her numerous 5-star ratings on Amazon speak to this brand’s popularity for children and adults.
Donna is a licensed artist with the Sundance Agency, which represents artists whose work is featured on products worldwide. Donna has just completed her first children’s book, which is being published this fall in New York City.
Donna’s nonprofit board affiliations include Learning Through Art, (the Solomon R. Guggenheim Museum’s Children’s Education Program), The Roundabout Theatre Company, Jazz Aspen Snowmass, and the Neighborhood Coalition for Shelter.
Donna received a Master of Fine Arts in Communications Design from the Pratt Institute in New York.
Donna is the mother of three adult daughters; a recent breast cancer survivor; loves yoga, road biking, hiking and powder skiing.
Partner: Elliott K. Slade III